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The
Pennsylvania State University World Campus |
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Personal Selling
MKTG 220, section 01 — 3 Credit
(Schedule number: 429742)
College: Smeal College of Business Administration; Department: Marketing
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Status:
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This
course is not currently available for registration.
Mktg 220 is now being revised/developed. If you're interested in this course,
call us today at our 800 number. We'll send a postcard inviting you to
enroll as soon as the course is open. If you are unfamiliar with the English
language, we strongly recommend you take the TOEFL (Test of English as
a Foreign Language) exam. To learn more, please visit the Web site at
http://www.toefl.org/.
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Course
description:
(See disclaimer below.)
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Principles underlying
the sales process and practical application of these principles to selling
situations. Studies role of selling in total marketing process.
Special course features include:
Optional E-mail lesson submission
Video taped materials
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Prerequisites:
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Third semester
standing
For specific information about prerequisite courses, see the University’s Undergraduate Degree Programs
Bulletin (this link will open in a new window).
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Lesson information:
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This course
consists of 16* lessons and 2 exams.
Maximum lesson submission rate is 2/Week
See a course outline and a sample
lesson (this link will open a new window).
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Remarks:
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Mktg 220 is
now being revised/developed. If you're interested in this course, call
us today at our 800 number. We'll send a postcard inviting you to enroll
as soon as the course is open. If you are unfamiliar with the English
language, we strongly recommend you take the TOEFL (Test of English as
a Foreign Language) exam. To learn more, please visit the Web site at
http://www.toefl.org/.
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Required
materials:
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Weitz,
B., Castleberry, S., & Tanner, J. Jr., SELLING: BUILDING PARTNERSHIPS.,
2nd ed., Irwin, 1995; Reid, David A. SALES PRESENTATION MANUAL., West,
1992. ; Readings Book, 1996 ; Study Guide-Pages--svi + 240; Copyright--October
1996 (MKTG 220) ; Student Guide, revised 8/98
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Summary of
costs and fees:
(See disclaimer below.)
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Tuition (excluding cost of materials)
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US$429.00
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Disclaimer: This on-line catalog is
provided for informational purposes. Every effort is made to provide information
that is accurate at the time the page is viewed; however, regulations, policies,
fees, curricula, courses, and other matters contained herein are subject to change
at any time by appropriate action of The Pennsylvania State University faculty or
administration, including the Department of Distance Education. This catalog is not
intended to be a contract, explicit or implied.
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